Schools use lanyards every day. Students wear them to carry their identification cards and teachers wear them to keep their keys close to them. This fact poses an opportunity for companies to partner with schools and get very inexpensive exposure to a large audience. Public school systems almost always run on a very tight budget. When a business offers them products they can use without any cost to the school, administrators are likely to accept the offer. Business owners that frequently read news sites like Urban Geekz may already be aware of this opportunity.
Lanyards come in a variety of styles and can be made in just about any color. They are easy to brand and have enough printable space for a company to display its message to its audience. When these promotional products are donated to high schools, they can take advantage of a group of people who are just starting to earn their own money and will soon be entering the adult workforce. While they might not purchase anything from the company while they are in high school, they will remember the name and logo for a very long time.
Students and teachers that receive the lanyards might initially be interested in what the company does if they don’t already know. This will lead to more website traffic and if the company has a retail location, more foot traffic into the store. When the company offers something that appeals to students, teachers or parents, donating lanyards to a school can make a huge impact on the company’s bottom line. Companies that don’t cater directly to this market might benefit from adding products or services specifically for them.
Companies today have to be creative in how they market to new customers. The Internet is full of advertising and many people just ignore it. By donating promotional items that are actually useful and might even be mandated by the school for student use, companies today can get a lot of exposure without spending a lot of money or making a huge effort to inform young people about the products and services the company offers.